The notoriously secretive, family-owned superbrand LEGO opens its doors in the holiday special Inside LEGO at Christmas.
The program goes behind-the-scenes at the LEGO factory to see how staff gear up for the festive period with supersized Christmas builds, multiple product launches, and robust marketing campaigns designed to ensure that the company maintains its dominance in a highly-competitive toy marketplace.
It also follows the construction of a spectacular LEGO train in central London and introduces the Addis family, who have built a huge LEGO sculpture in their living room every December for the last 20 years.
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